GCC market entry · Fractional CRO · GTM advisory
12+ years of building, launching, and scaling businesses across UAE, Saudi, Kuwait, Qatar, Oman, Bahrain and India, at BYJU'S and as founder of GoScore Learning. GTM, office setup from zero, partnerships, and local guidance for founders entering the region.
Also open to senior operating roles, CEO, COO, CXO, VP Sales, VP Customer Success, Country Head, in EdTech and B2B SaaS across India, UAE, and Qatar.
01 — Services
A clear-eyed read on all six GCC markets plus India: which country to enter first, regulatory posture, buying cycles, and a 90-day landing plan you can execute.
Stand up a fully operational regional office without burning a year on it. Entity formation, licensing, banking, hiring the first five, office space, payroll and PRO. Done in parallel.
Position, package, and price your SaaS product for GCC and Indian buyers. From PLG motion to enterprise land-and-expand, built around the workflows local teams actually run.
Tighten who you sell to and how you say it. We rebuild your ICP for each market's buyer realities, schools, parents, ministries, enterprises, and rewrite positioning to match.
Distribution is the moat. I open doors to retail, telco, super-app, school-group, and SI partnerships that compress your CAC and shortcut years of relationship building.
On-the-ground advisory for founders who don't yet have a regional leader. Cultural context, government and partner introductions, and a sounding board through every weekly decision.
Repeatable B2B and B2C motion built around your product, counselor scripts, demo flows, CRM cadence, KPI dashboards. The same systems behind #1 GCC revenue at BYJU'S.
For Indian founders heading to the Gulf, or GCC operators tapping into Indian talent and tech. I sit on both sides of the corridor and run the playbook end-to-end.
Markets
Entity, GTM, hiring, AED/SAR pricing, and the channel playbook that compresses your first year in the Gulf.
Pvt Ltd setup, INR pricing, city wedge, and the first hires for foreign and GCC founders building into India.
02 — Approach
Two weeks of buyer interviews, pipeline review, and competitive teardown. You get a written diagnosis of where revenue is actually leaking, and where the next AED 5M comes from.
We co-build the GTM plan: ICP, pricing, channel mix, hiring sequence, 90-day milestones. Nothing generic. Every artifact is shaped to your product and your runway.
I work inside your team, sales standups, partner pitches, hiring panels, until the motion is live and your team owns it. Engagements run 8–16 weeks, fixed scope, fixed fee.
03 — Track record
AED 5M+
Revenue generated in one quarter through a single retail partnership with BYJU'S × Lulu.
15,000+
Qualified leads produced through one channel program across the GCC.
#1
GCC revenue rank held for 6 consecutive months at BYJU'S.
AED 600K
MRR built while launching BYJU'S Abu Dhabi from zero with a team of four.
150%
YoY enrollment growth while founding GoScore Learning in Kuwait.
40+
Person operation built from a blank page with proprietary LMS + ERP.
04 — About
Amal Haridas
Ex CEO & Founder · GoScore Learning
Amal Haridas
Ex CEO & Founder · GoScore Learning
I'm Amal Haridas, an independent consultant helping international companies set up offices and operations across the GCC and new markets, and a specialist advisor for EdTech go-to-market. Over 12+ years on the ground in the region, I've handled the unglamorous parts of market entry: entity setup, licensing, hiring the first local team, finding the right channel partners, and building a revenue engine that actually holds.
On the market entry side, I help founders and leadership teams land cleanly in the UAE, KSA, Kuwait, Qatar, Oman, and Bahrain. Choosing the right jurisdiction and structure, sequencing the first 90 days, recruiting locally credible talent, and translating the global playbook into something that works with regional buyers, regulators, and culture.
On the EdTech GTM side, I bring the experience of two complementary chapters. Six years at BYJU'S GCC, rising from BDE to Senior Manager leading Kuwait and Abu Dhabi. #1 GCC revenue rank for six consecutive months, Abu Dhabi launched from zero to AED 600K MRR, and the BYJU'S × Lulu retail channel that delivered 15,000+ leads and AED 5M+ revenue in a single quarter. Then founding and running GoScore Learning as CEO in Kuwait, a 40+ person operation with a proprietary multitenant LMS + ERP platform, full P&L ownership, 150% YoY enrollment growth, and multimillion-dirham revenue built from a blank page.
That combination, having lived the zero-to-one founder journey and scaled inside a global unicorn, is what I bring to every engagement. I've sat on both sides of the table: building from scratch and scaling inside a global company, in a region where execution beats theory.
I take on a small number of advisory engagements at a time, because the only way this work compounds is to stay close to the details and the founders.
Experience
Nov 2022 — Apr 2026
GoScore Learning, Kuwait
Built a 40+ person EdTech operation from a blank page. Architected a proprietary multitenant LMS + ERP. Full P&L ownership, 150% YoY enrollment growth, multimillion-dirham revenue.
Apr 2020 — Nov 2022
BYJU'S, Kuwait & Abu Dhabi
Owned regional revenue across UAE, KSA, Kuwait, Qatar, Oman, Bahrain. Spearheaded the BYJU'S × Lulu partnership, 15,000+ leads and AED 5M+ revenue in one quarter. #1 GCC revenue rank for 6 consecutive months.
Feb 2019 — Apr 2020
BYJU'S, Kuwait
Managed conversion across schools, coaching centers, and online channels. Ran sales training and coaching tracks for counselors and BDEs.
Feb 2018 — Feb 2019
BYJU'S, Abu Dhabi
Handpicked to launch Abu Dhabi from zero. Scaled to AED 600K MRR within months with a team of four. Authored the GCC sales & counseling playbook used by later launch teams.
Oct 2016 — Feb 2018
BYJU'S, Dubai
Top revenue generator across the GCC for 6 consecutive months. Built institutional partnerships with schools, universities, and certification providers.
Jun 2015 — Jul 2016
Mastermind Education, Doha
Cofounded a CBSE & IGCSE coaching center for Classes 6–12. Owned admissions, curriculum, hiring, and operations end-to-end.
Education & Credentials
Formal training in engineering and management, paired with an ongoing executive programme at IIMK that sharpens strategic and leadership perspective.
Nov 2025 — Nov 2026
Business Administration and Management, General
Ongoing
2012 — 2014
2008 — 2012
Nov 2025 — Nov 2026
Business Administration and Management, General
Ongoing2012 — 2014
2008 — 2012
EdTech founders and revenue leaders with a working product and at least one paying market, planning a GCC launch, or stuck on the way from $1M to $10M in the region.
Discovery sprints are fixed-fee (2 weeks). Full GTM engagements run 8–16 weeks on a fixed monthly retainer. Equity-for-advisory considered for pre-Series A teams.
Yes. Open to senior operating roles alongside advisory. Target roles: CEO, COO, CXO, Chief Revenue Officer, VP Sales, VP Customer Success, Director Customer Success, Country Head, Category Head, Head of Business, Director of Business Development. Sectors: EdTech, K12, test prep, B2B SaaS, LMS/ERP. Geographies: India, UAE, Qatar. Email amaldas.gh@gmail.com directly.
Primary: UAE, Kuwait, Saudi Arabia, Qatar. Secondary: Oman, Bahrain. I've personally sold or built operations in all six.
EdTech, K12, test prep, vocational, B2B SaaS, and LMS/ERP platforms. Primary: India, UAE, Qatar. Secondary: Saudi Arabia, Oman, Bahrain. I have personally sold and built operations across all six GCC markets and am relocating to India, UAE, or Qatar from June 2026.
05 — Awards & Recognition
A selection of awards earned during the BYJU'S GCC chapter — recognition for regional campaigns, leadership and consistent top-performer rankings.
BYJU'S Back to School Campaign — Lulu, Kuwait
BYJU'S / More Ideas General Trading LLC
2019
Recognised for brilliant team coordination and high standards in generating client leads during the BYJU'S Back to School Campaign at Lulu outlets across Kuwait. Signed by the Vice President and Managing Director.
Exceptional Team Performance
BYJU'S / More Ideas
23 Apr — 20 May 2019
Awarded in honour of the team's exceptional performance across the GCC region during the April–May 2019 cycle.
BYJU'S B2C Department
BYJU'S / More Ideas General Trading LLC, Dubai
Jan 2018
Recognised as Star Performer of the month for outstanding contribution in the B2C department.
BYJU'S B2C Department
BYJU'S / More Ideas
Jul 2017
Awarded Star Performer of the month for consistent excellence in sales and counselling performance.
BYJU'S B2C Department
BYJU'S / More Ideas
May 2017
Recognised for achieving 100% demo conduction and being named Star Performer for the month of May 2017.
06 — Projects
Designed and shipped a multitenant LMS and ERP platform with role-based access, audit trails, KPI dashboards, and API surfaces for institutional integration.
Request case study →Launched and scaled GoScore's higher education vertical (rebranded as GoScore GlobeEd) in 2024, building the university admissions engine from the ground up. Reached profitability in year one and delivered 200+ international university admissions between 2024 and 2026.
Request case study →Architected a strategic retail partnership across the GCC that produced 15,000+ qualified leads and AED 5M+ in revenue within a single quarter.
Request case study →Pioneered BYJU'S market entry across Dubai, Abu Dhabi, and Kuwait, building local teams, establishing center operations, and architecting the GCC sales and counseling playbook from zero.
Request case study →Built GoScore Middle East from a single site into a three-center operation across Abbasiya, Salmiya, and Fahaheel, rebuilding the BDE team, demo funnel, and pricing engine to compound revenue year on year.
07 — In the press
The Times Kuwait · 26 Mar – 01 Apr 2023
Coverage of the GoScore Learning launch event in Kuwait, where I shared the company's mission to make high-quality, affordable education accessible to every student, built on social responsibility, a value-led team, and a purpose-driven approach to EdTech in the region.
"We believe in investing in social causes as opposed to influencer marketing. We aim to create a positive influence in society, through initiatives like the book exchange event." Amal G HaridasRead article
The Times Kuwait · 24 Apr 2024
GoScore Learning plans to grow from 300 to 500 students with new centers in Salmiya and Fahaheel. The online subscription program, Score On, has reached over 2,500 students across the Middle East. The article covers how the firm prioritizes student needs over aggressive sales, with 15-student batch sizes, mentor teachers, and home visits by counselors, and introduces JEE and NEET offline coaching services in Kuwait.
"Education should not be a luxury but rather an affordable necessity to forge strong foundations for the future." Amal Haridas, CEORead article
LinkedIn · Video Post
A personal video reflecting on the journey of building GoScore Learning in Kuwait, the team, the milestones, and the gratitude behind the work.
Read articleThe Times Kuwait · 26 Mar – 01 Apr 2023
Coverage of the GoScore Learning launch event in Kuwait, where I shared the company's mission to make high-quality, affordable education accessible to every student, built on social responsibility, a value-led team, and a purpose-driven approach to EdTech in the region.
"We believe in investing in social causes as opposed to influencer marketing. We aim to create a positive influence in society, through initiatives like the book exchange event." Amal G HaridasRead article
The Times Kuwait · 24 Apr 2024
GoScore Learning plans to grow from 300 to 500 students with new centers in Salmiya and Fahaheel. The online subscription program, Score On, has reached over 2,500 students across the Middle East. The article covers how the firm prioritizes student needs over aggressive sales, with 15-student batch sizes, mentor teachers, and home visits by counselors, and introduces JEE and NEET offline coaching services in Kuwait.
"Education should not be a luxury but rather an affordable necessity to forge strong foundations for the future." Amal Haridas, CEORead article
LinkedIn · Video Post
A personal video reflecting on the journey of building GoScore Learning in Kuwait, the team, the milestones, and the gratitude behind the work.
Read article