Field notes from the work.
Long-form thinking on GCC and India market entry, GTM design, channel strategy, and the operating decisions that compound.
The GCC EdTech Market-Entry Playbook for 2026
What founders get wrong about Saudi, the UAE, and Kuwait — and the GTM choices that separate the companies that scale from the ones that stall.
Building a Company in the GCC: A Trust Market, Not a Volume Market
Why the GCC isn't a small market — it's a connected one. Lessons on trust, community-driven growth, and why India strategies don't work here.
Riyadh vs Abu Dhabi: Choosing Your GCC Base
A personal and professional comparison across 20+ parameters — from banking speed to execution velocity — based on years of operating in both cities.
How Long Does It Take for EdTech to Get Profitable?
After the Byju's crisis, EdTech profitability timelines are under scrutiny. Here's why 3–5 years is the realistic horizon for small and mid-sized EdTech companies.
From Door to Door to 5000+ Lives Touched: My GCC Business Development Journey
Reflections from 5000+ parent and student conversations across Qatar, UAE, Oman, Kuwait, and Saudi Arabia — why empathy beats pitch decks.
Throwback: My Doha Education Center — A Failure That Taught Me Everything
In 2015, I co-founded an education center in Doha that shut down in a year. What that failure taught me about sales, branding, and leadership.
Two Numbers That Decide the Fate of Your Business: NPS & CSAT
What Harvard, Bain, and decades of research say about NPS and CSAT — and why they're hard revenue indicators, not soft HR metrics.
"Data-Driven Decision Maker" — Are We Ready to Walk the Talk?
The loudest advocates for data-driven culture are often most guarded when data turns on their own KPIs. Data courage is now a leadership skill.
Fractional CRO: When EdTech and SaaS Founders Should Actually Hire One
A fractional Chief Revenue Officer is the fastest way to install enterprise-grade GTM without a $400K salary line. Here's when it works, when it doesn't, and what to look for.
India to GCC Market Entry: The Playbook Indian Founders Wish They Had
Why the India-to-Gulf corridor is the highest-leverage expansion most Indian founders attempt — and the four mistakes that quietly burn the first 18 months.